Actionable Data & Insight for Independent Schools

NAIS provides essential services to over 2,000 member schools, with MarketView and DASL as flagship analytics tools offering insights into pricing, demographics, operations, and enrollment trends. I directed and designed the full analytics suite, modernizing these platforms into intuitive experiences with powerful visualizations, just-in-time analysis, and their premier AI product leveraging large anonymous opt-in peer datasets to uncover organizational opportunities.

I partnered with NAIS researchers, school administrators, principals, and teachers to understand their strategic data needs. Independent schools required actionable intelligence for benchmarking enrollment, operational efficiency, market positioning, and growth opportunities against peer institutions.

Through ongoing collaboration, we transformed static reports into dynamic tools featuring intuitive navigation and data visualizations that made complex metrics immediately accessible. The AI product enables schools to analyze anonymized peer datasets, surfacing insights like enrollment trends and market gaps.

This work established NAIS analytics as the gold standard for independent schools, driving strategic decisions around growth, pricing, and operations.