Design, it depends.

As the Founder and CEO of Make&Model, I hired and spearheaded our team in our work executing on innovative projects across various domains, notably achieving an Emmy award for one of our clients and leading many through critical growth phases. I'm a leader who cares deeply about personal creative development, growth, and in fostering innovation and collaboration across teams. I founded this services firm to focus on mission-driven work, and pairing that with my background in product lead us to have many opportunities to work on critical and innovative challenges bringing positive change to both society and the environment.

I lead Make&Model through many projects and product areas for Amazon Pharmacy, Bently, Better Place Forests, CareerVillage, Chromatic Capital, CVision, Gov Con Strategies, Imperfect Foods, LA2050, Goldhirsh Foundation, Lifescore, Mariana Tek, Monteray Bay Aquarium Research Institute, National Association of Independent Schools, Openbay, Prototypal, SRI International, Twitch, and more.

After working with the founders of Flywheel Sports - a former top competitive spin cycling studio with locations around the world - to redefine critical technical and service design aspects of their customer experience, I'd find myself working with the same team on their new venture. My first mark was to run a sequence of design sprints that would become the first phase of their product, and I'd later join the team full time as their Director of Design. During my time there I directly contributed on product design, user research, usability testing, and paved the way forward for this new team to bring the product to an international market.

In 2013, only a year later after starting Dobot, I sold it to DockYard and onboarded as Partner and Creative Director. I would eventually co-lead a team of nine designers and twelve engineers. We completed multi-million dollar projects for clients like McGraw Hill Education, NASDAQ, Society of Grownups/Mass Mutual, IDEO, Flywheel Sports, and America's Test Kitchen. After overseeing the team expansion and training my successor, I resigned to embark on a journey to explore the concept of a impact driven design studio, which eventually materialized as Make&Model.

My second business was a Cambridge, MA-based boutique design and illustration studio. I led the creation of interactive animated web comics, organized pillar Boston design community events, and art-directed animations, photoshoots, and even music videos. While we focused largely on full interactive media experiences, we also performed product design services ranging from innovative in-store shopping to software for new wifi-first cellular devices.